We write about creator recruitment, outbound at volume, and what it actually costs.
Recruiting creators to post to their own audiences as affiliate partners is a different operation from buying UGC videos — with different funnels, economics, and tooling. Here's how it works at scale.
Producing one onboarded creator partner takes roughly 500 personalized emails. The real funnel math, the infrastructure required, and why most brands who "tried cold email" never gave it a fair test.
Marketplaces, manual outreach, TikTok DM automation, and cold email — what each one actually costs, and where each one hits a ceiling.