Frequently asked questions
Everything brands ask us before booking a call — how the service works, how it's priced, and what to expect.
About the service
What does Mabuti do?
Mabuti is a fully managed creator recruitment service. We find, contact, and qualify TikTok and short-form UGC creators for your brand, then hand you a pipeline of vetted, interested creators ready to discuss terms. You focus on negotiating and launching campaigns; we handle everything before that.
How is Mabuti different from a creator marketplace?
Marketplaces charge you monthly for search access to a shared roster that hundreds of brands compete over — and you still do the filtering, vetting, and outreach yourself. We build a bespoke pipeline exclusively for your brand, do the outreach under your identity, and you only pay per qualified lead.
How is this different from hiring an influencer agency?
Two differences. First, structure: agencies charge a retainer for a period of effort, whether the campaign produces 300 leads or 30. We charge per outcome, so an underperforming pipeline costs us, not you. Second, scope: we do one thing — recruitment. We're not managing campaigns, briefs, content approvals, or creator payments. We operate as an extension of your team rather than a third party, which many creators actually prefer — they're hearing from your brand directly rather than from an agency pitching on its behalf.
What types of creators do you recruit?
Primarily TikTok and short-form UGC creators across TikTok, Instagram, and YouTube. Most campaigns center on nano and mid-tier creators, but we regularly source larger creators as well — the range depends entirely on the Ideal Creator Profile we define with you based on niche, audience demographics, and engagement metrics before outreach begins.
Who is Mabuti a good fit for?
Established e-commerce and DTC brands, SaaS and subscription products, streaming apps and platforms — anyone with a proven offer who has exhausted manual DMs and marketplace searching. Also agencies and consultants who want to offer creator recruitment without building an in-house team. You should have affiliate tracking, a decided commission structure, and onboarding in place; if you're not there yet, we'll tell you on the call.
How it works
How does the process work?
Three stages: (1) Strategy and targeting — we define your Ideal Creator Profile and build a tailored prospect list. (2) Outreach and qualification — we contact and qualify creators under your brand's identity. (3) Handoff — you receive vetted, interested creators with full context and contact details.
Does outreach come from my brand or Mabuti's?
Yours. All outreach operates strictly under your brand's identity, which drives higher response rates and means you own the creator relationship from the first touchpoint. No bait and switch.
How quickly will I see results?
Week one is setup: sending infrastructure, Ideal Creator Profile finalization, and list building. First qualified leads typically arrive in week two, with volume stabilizing by weeks three to four.
How many creators can you deliver?
Scale depends on your niche and offer, but clients typically add 100+ new creator affiliates per month. Recent 30-day campaigns produced 145–312 qualified warm leads each. For more on how recruitment at this volume actually works, see how brands recruit hundreds of creator affiliates.
Do I have to negotiate and close the creators myself?
Yes — deliberately. You own the relationship, terms, and rates. We hand off creators who have already expressed genuine intent to partner, so your team's time is spent only on closing and launching.
Do you recruit creators outside the US?
Yes. We have global coverage and run campaigns in English, Spanish, and Portuguese. Geographic and language targeting is part of the Ideal Creator Profile we define with you before outreach begins.
Pricing
How much does it cost?
A flat fee per qualified creator lead or per creator onboarded, fixed for the duration of your campaign — no subscription, retainer, or platform fee. The rate itself is set on a discovery call, since creator tier, category saturation, and offer strength all move the economics. Full details on our pricing page.
What counts as a "qualified lead"?
A lead only counts if it meets all three conditions: the creator matches your Ideal Creator Profile, they were contacted under your brand's identity, and they replied with genuine intent to work with you. We agree the profile with you before any outreach goes out, so the standard is set in advance rather than argued about after.
Is there a minimum commitment?
Yes, though the minimum depends on the campaign. Bespoke infrastructure takes real setup, so every engagement needs enough volume to optimize the funnel and establish baseline conversion metrics before scaling. We'll scope the right minimum for your program on the discovery call.
For agencies
Can agencies white-label Mabuti?
Yes. We work under your brand, tools, and domains. Your clients see a seamless extension of your team, and you keep full control of pricing and positioning.
Getting started
How do I get started?
Book a 15-minute discovery call. We'll walk through your creator profile and program setup, show you what a realistic 30-day pipeline looks like, and quote it.
Get a scoped quote
Book a 15-minute call. We'll walk through your creator profile, your program setup, and what a realistic pipeline looks like — then quote it.